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Considerate Messaging



I've been on the Blue Bottle email list for a while now and I've been following them on Instagram since I read the book The Monk of Mokha. If you're not familiar, Blue Bottle is a premiere coffee company with coffee experts who are the equivalent of a sommelier for wine. You can learn more about coffee standards and how Blue Bottle sources and chooses their beans on their website.


Not only is their coffee delicious, they have implemented Oat milk as their default milk in all U.S. Blue Bottle cafes. Read their blog about this change here.This is an incredible win for the animals and the environment. It's also a huge for consumers, paying an upcharge for plant milks is nonsense. Starbucks should take heed.


Anyway, Blue Bottle's incredible coffee isn't what prompted this blog today (though, if you can score an oat milk latte at a BB cafe near you, do it!) it was an email I received about Mother's Day. The email was a simple one, acknowledging that Mother's Day can be really tough for some, so, if you're one of those people not looking for constant reminders about Mother's Day, you could click a button and opt out of all Mother's Day related emails from Blue Bottle while remaining on their mailing list. I think this is a wonderful and super considerate option and it got me thinking about how important it is that brands think about what is important to their customers as people, not just consumers of a product or service.


One thing I am always mindful of is being inclusive. I am always learning new terms and implementing them as I can. I avoid exclusionary and speciesist language. When I find that I have still have room to grow, I listen, I learn, and I do better. I hope that is reflected in the way I interact in all spaces. One of my goals with Did You Bring the Hummus is creating a safe space for all who are interested in learning about veganism.


How do you show your customers you care? Would you send an email like Blue Bottle did? If you don't have a business, how does this type of care show up in your personal life? Tell me in the comments below.



 

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4 Comments


Tamara Gerber
Tamara Gerber
Apr 26, 2023

I like that. I remember this time last year I also got an e-mail that offered to opt out if you're not into Mother's Day for whatever reason. Now if only I could remember who it was from?

I wish there were other, year-round-buttons by default. You know, like "I only just purchased your product, now leave me alone for a while" or "I got it, no need to send me friendly reminders every other day" ;-) Vows (thethreegerbers.blogspot.com)

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Kimberly Winters
Kimberly Winters
Apr 26, 2023
Replying to

Those would be great opt-out options too!

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Unknown member
Apr 25, 2023

I think the idea of having an opt out button is great! I get so many messages that don't relate to me but I don't want to mark as spam. This sounds like a great way to just put a hold on certain subjects we receive. I don't drink coffee but love oat milk in my smoothies.

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Kimberly Winters
Kimberly Winters
Apr 25, 2023
Replying to

Yes! Oat milk is SO good in smoothies!

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