In my little Facebook group for fans of the Did You Bring the Hummus Podcast, I have sporadically done a "Feature Friday" where I'll re-share a previous episode of with a guest who is also a member of the group. I'll admit, I could be much more active in that group and I haven't done a Feature Friday in a while, so I thought, what if I did one here, on the blog?!
I chose Sandra's episode because she rules but also because the UBC gets a mention in the episode when Sandra talks about the importance of having a blog on your website. At that point, I had written 95 blogs, when this blog entry posts it will be number 164! In this episode, we also discuss Sandra's vegan journey, how intuition and spirituality are a key piece of her work, and marketing tips for vegan businesses.
Here are the 4 basics Sandra recommends to any business, whether you're just getting started or you've been around for a while:
1. Have a website
2. Start with 2 social media accounts: LinkedIn and a more visual platform like Instagram, Tik Tok, or YouTube
3. Have a blog on your website
4. Have an email newsletter
For me, numbers 2 and 4 are the ones I struggle with the most, but, I'm working on it! Where do you struggle with consistency? Or, how have you overcome that struggle? Let me know in the comments!
When I worked with small businesses in the past I always stressed having a blog and Instagram and Facebook or one other Social Site so people could see and get to know them. I can't wait to check out the Podcast and thank you for sharing it with us. Have a nice week.