Today, I am joined by Katrina Fox, storytelling consultant at Vegan Business Media.
From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she’s written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco.
The love for story-telling runs through this episode as we both nerd-out about it, it's so good.
We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story.
Some takeaways:
Uncover your origin story
Consider your audience - create a story bank - you'll use difference stories in different situations
Collect your customers stories (in addition to testimonials)
Write your brand story
To connect with Katrina
Visit her websites http://www.katrinafox.com/ and http://www.veganbusinessmedia.com/
Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage
Twitter: https://twitter.com/katrinafox
LinkedIn: http://www.linkedin.com/in/katrinafox1
Instagram: https://www.instagram.com/thekatrinafox/
Mentioned in this episode:
Vivisection - find out more about animal testing
My story-telling podcast episodes:
How do you use story-telling in your own life? Tell me in the comments below.
I actually don't use it, but would like to, so I plan to listen to the podcast. I like the idea of having a story bank. - Jeanine
It's great that veganism is getting more notice today because of people like Katrina!
Katrina sounds like the real deal. I tried to come up with an amount of years I am even AWARE of veganism, I can tell you though, it's not 28!! Tamara
Very interesting, I subscribed to Katrina's YouTube channel. As for me, I us story-telling as a way to document my life events. That's one reason why I started Friday Story Time by Lia, we can highlight some of your exciting adventures in her life and when she's older she can look back and either laugh and roll her eyes and say, did I do that? Have a wonderful week.