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The power of story



Today, I am joined by Katrina Fox, storytelling consultant at Vegan Business Media.


From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she’s written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco. 


The love for story-telling runs through this episode as we both nerd-out about it, it's so good. 


We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story.


Some takeaways:

  • Uncover your origin story

  • Consider your audience - create a story bank - you'll use difference stories in different situations

  • Collect your customers stories (in addition to testimonials)

  • Write your brand story


To connect with Katrina

Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage


Mentioned in this episode:

Vivisection - find out more about animal testing


My story-telling podcast episodes:


How do you use story-telling in your own life? Tell me in the comments below.

11 views8 comments

8 Comments


Guest
Apr 30

I actually don't use it, but would like to, so I plan to listen to the podcast. I like the idea of having a story bank. - Jeanine

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That's great, Jeanine! I'd love to hear your takeaways after you listen.

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Guest
Apr 29

It's great that veganism is getting more notice today because of people like Katrina!

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Absolutely!! 💚

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Guest
Apr 29

Katrina sounds like the real deal. I tried to come up with an amount of years I am even AWARE of veganism, I can tell you though, it's not 28!! Tamara

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She definitely is!

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Very interesting, I subscribed to Katrina's YouTube channel. As for me, I us story-telling as a way to document my life events. That's one reason why I started Friday Story Time by Lia, we can highlight some of your exciting adventures in her life and when she's older she can look back and either laugh and roll her eyes and say, did I do that? Have a wonderful week.

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Wonderful, you're going to find some great stuff there! I love the story-telling in your blogs, Martha. Whether it's decluttering, Lia's stories, or how you spent your day (and all of the other things you write about) you keep us hooked from start to finish! Wishing you a wonderful week too

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